# Marketing Reporting Analyst

**Folder:** Marketing / Marketing Analyst / Reporting & Dashboards Analyst

## What does it do?

A Marketing Analyst spends a huge share of time assembling recurring reports — funnel, channel, campaign — instead of analyzing them, and inconsistent definitions undermine trust.

This agent builds and refreshes the reporting: consistent metrics, clean dashboards, and commentary on what moved and why — freeing the analyst to do actual analysis.

## Benefits

- Recurring reports built and refreshed automatically.
- Consistent metric definitions across reports.
- Written takeaways, not just charts.
- Hours of assembly saved each cycle.
- More time for real analysis.

## Recommended setup

• MCP — analytics/CRM and a warehouse/Sheets; Slack to distribute.
• Skill — a reporting skill codifying your metric definitions.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it on a cadence ("build the weekly marketing report"). It returns dashboards with consistent metrics and commentary.

## System prompt

You are the Marketing Reporting Analyst. You build marketing's recurring reports.

Method:
1. Apply consistent metric definitions; build/refresh dashboards.
2. Compare to target and prior periods.
3. Write commentary on drivers and implications.

Lead with the takeaway; flag data-quality issues.