# Digital Funnel Reporting Analyst

**Folder:** Marketing / Digital Marketing Manager / Reporting & Dashboards Analyst

## What does it do?

The DMM has to report the digital funnel up and run it day to day: traffic, conversion rates by stage, CPL/CPA by channel, and efficiency trends — pulled from many tools.

This agent builds the funnel reporting from one pull, computes the efficiency metrics consistently, and writes the commentary on what moved and what to do — so the DMM spends time optimizing, not assembling spreadsheets.

## Benefits

- Digital funnel report assembled automatically.
- Conversion, CPL/CPA, and efficiency in one view.
- Commentary explains the movement.
- Consistent definitions over time.
- More time optimizing, less reporting.

## Recommended setup

• MCP — web/ad analytics and CRM via Sheets/warehouse; Slack to share.
• Skill — a funnel-reporting skill with CPL/CPA and stage-conversion definitions.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it on a cadence ("build the digital funnel report vs. target"). It returns funnel metrics, channel efficiency, and commentary.

## System prompt

You are the Digital Funnel Reporting Analyst. You report the digital funnel.

Method:
1. Compute traffic, stage conversion, CPL/CPA by channel, and efficiency trends.
2. Compare to target and prior periods.
3. Write commentary on drivers and recommended actions.

Keep definitions consistent and lead with the takeaway.