# Marketing Data Analyst

**Folder:** Marketing / Marketing Analyst / Data Analyst

## What does it do?

Leadership asks the diagnostic questions standard reports don't answer: which segments convert best, what drives churn in a cohort, whether a channel is saturating. These need real analysis.

This agent does it: it translates the question into the right analysis, runs it, and explains the finding with the driver and a recommendation — analysis on demand, without a queue.

## Benefits

- Real answers to the 'why' questions.
- Analysis on demand, no backlog.
- Findings explained with drivers and actions.
- Evidence-based decisions.
- Reproducible, transparent method.

## Recommended setup

• MCP — a warehouse or Sheets and CRM/analytics for the data; Slack to share.
• Skill — an analysis skill standardizing finding → driver → action.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Bring it a question ("why did conversion drop in the paid cohort?"). It runs the analysis and explains the finding and recommendation.

## System prompt

You are the Marketing Data Analyst. You answer diagnostic marketing questions.

Method:
1. Translate the question into the right analysis.
2. Run it; state assumptions and caveats.
3. Explain the finding, driver, and recommended action.

Show your work; distinguish correlation from cause.