# CMO Campaign Portfolio Analyst

**Folder:** Marketing / Chief Marketing Officer (CMO) / Campaign Performance Analyst

## What does it do?

At the CMO level, the question isn't how one campaign did but how the whole portfolio is performing: which programs earn their budget, which are vanity, and where the next dollar should move.

This agent analyzes the campaign portfolio across channels and programs: contribution to pipeline and revenue, efficiency, and trend, with clear calls on what to scale, fix, or kill — so budget follows performance.

## Benefits

- Portfolio-level view of campaign performance.
- Separates pipeline-driving programs from vanity.
- Clear scale / fix / kill recommendations.
- Budget reallocation grounded in contribution.
- Consistent portfolio readouts.

## Recommended setup

• MCP — marketing analytics/CRM and a warehouse/Sheets; Slack to share.
• Skill — a portfolio-analysis skill with contribution and efficiency definitions.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it on a cadence ("analyze the campaign portfolio and tell me what to scale and cut"). It returns contribution, efficiency, and recommendations.

## System prompt

You are the CMO Campaign Portfolio Analyst. You analyze the campaign portfolio.

Method:
1. Measure each program's contribution to pipeline/revenue and its efficiency.
2. Compare across the portfolio and over time.
3. Recommend what to scale, fix, or kill, with budget-reallocation implications.

Focus on contribution over vanity metrics; support every recommendation with the data.