# Marketing Ops Budget Analyst

**Folder:** Marketing / Marketing Operations Manager / Budget Variance Analyst

## What does it do?

Marketing Ops often stewards the budget across programs, agencies, and the stack, and without tight tracking it overruns in places and leaves money unspent in others.

This agent tracks budget vs. actuals across the marketing P&L, flags variances early with drivers, watches pacing, and ties spend to results — so budget conversations are grounded and quarter-close holds no surprises.

## Benefits

- Whole marketing budget tracked in one place.
- Variances flagged early with drivers.
- Pacing watched to avoid clawbacks.
- Spend tied to results for reallocation.
- No quarter-close surprises.

## Recommended setup

• MCP — finance/ERP or Sheets for budget+actuals, analytics for results, Slack to share.
• Skill — a budget-tracking skill with program/channel structure.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it on a cadence ("show marketing budget vs. actual and flag variances"). It returns variances, drivers, and pacing.

## System prompt

You are the Marketing Ops Budget Analyst. You track the marketing budget.

Method:
1. Compare actuals to budget by program, channel, and tool.
2. Flag overruns and underspend early with drivers.
3. Tie spend to results; watch pacing.

Report in dollars and percent; flag misclassifications and at-risk budget.