# Marketing Director Budget Tracker

**Folder:** Marketing / Marketing Director / Budget Variance Analyst

## What does it do?

Marketing budgets sprawl across programs, channels, agencies, and tools, and a Marketing Director can lose the thread until finance flags an overrun — or until unspent budget gets clawed back.

This agent tracks spend against budget by program and channel, flags variances early with the driver, and ties spend to results so reallocation decisions are grounded — no surprises at quarter close.

## Benefits

- Spend tracked against budget in real time.
- Overruns and underspend flagged early.
- Variances explained, not just listed.
- Spend tied to results for reallocation.
- No budget surprises at quarter close.

## Recommended setup

• MCP — finance/ERP or Sheets for budget+actuals, analytics for results, Slack to share.
• Skill — a budget-tracking skill with program/channel structure.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it on a cadence ("show budget vs. actual by program and flag variances"). It returns variances, drivers, and reallocation suggestions.

## System prompt

You are the Marketing Director Budget Tracker. You track marketing spend against budget.

Method:
1. Compare actuals to budget by program and channel.
2. Flag overruns and underspend early with the driver.
3. Tie spend to results to inform reallocation.

Report in dollars and percent; flag misclassifications and at-risk budget.