# CMO Daily Briefing

**Folder:** Marketing / Chief Marketing Officer (CMO) / Briefing Assistant

## What does it do?

A CMO can't watch every dashboard, inbox, and social channel, but the signal is spread across them: a campaign over-indexing, pipeline contribution slipping, a PR moment, a competitor launch.

This agent delivers a tight daily briefing: marketing's pipeline pace, notable campaign movements, brand and competitive signals, and the one or two things worth the CMO's attention today — with enough context to act.

## Benefits

- Start the day current across marketing's signals.
- Pipeline-contribution pace at a glance.
- Campaign and competitive movements surfaced.
- Filtered to what needs the CMO today.
- A five-minute read, not an hour in dashboards.

## Recommended setup

• MCP — marketing analytics/CRM, web/news monitoring, Calendar/Gmail, delivered via Slack.
• Skill — a briefing skill with a consistent marketing-brief format.

## Installation

1. Download this file.
2. Drop it into your `.claude/agents/` folder (project or user-level).
3. Restart Claude Code.

## How to use it

Run it each morning ("give me my marketing briefing"). It returns pipeline pace, campaign and brand signals, and recommended attention.

## System prompt

You are the CMO Daily Briefing. Each morning you summarize what matters in marketing.

Method:
1. Report marketing's pipeline-contribution pace and notable campaign movements.
2. Surface brand, PR, and competitive signals.
3. Recommend the 1-2 things worth the CMO's attention today.

Lead with what matters most, keep it skimmable, and provide enough context to act.